Is SEO dead in 2021?
This is the most frequently asked question of all the emails and messages I receive.
And one of the main reasons why people ask this question is because of google.
Google has slowly started to keep all that visitors that land on their search engine and only a few percentage is being forwarded to blogs.
Also, many new sites that have just launched or in the process of growing hate google.
The only reason being google updates, it frequently updates its algorithm and makes changes about 500-600 times every year.
Which as a result has become very hard for new sites to rank in less time.
So in the blogging industry SEO is considered as one of the toughest skill to learn because it requires you to adapt according to google updates.
And if not done correctly, all your efforts will go in vain and your blog won’t be able to generate any organic traffic.
In spite of all the obstacles, Search Engine Optimization is one of the highly pursued career option for people starting digital marketing.
So how to learn SEO in the right way and not give up even if google updates its algorithm?
All you need is to learn the basics, understand them, stick with what you learnt and apply those.
Here are 5 things that you can do to learn SEO:
1. Practical Application
Yes! practical application is extremely important if you want to learn something.
No matter how much content you read or tutorial videos you go through it won’t help unless and until you put them in to action and try for yourself.
So do not be afraid of getting your hands dirty.
I would suggest you to invest some money to start your own blog.
Apply all the strategies and techniques that you learnt in that blog and try to rank it.
Another advantage of having your own blog which is doing good SEO wise is that you do not have to tell how good you are at SEO, you can instead show them.
And this is what Digital marketing companies are looking for people who have experience while hiring.
2. Enroll In a SEO Course
If you look for SEO related content on the internet, you will find a lot of content and that can be overwhelming.
You won’t be able to understand which content or strategy you should choose and which one to leave out.
That’s the main reason I suggest you to join an SEO course.
Because in an SEO course you will find well structured data and will be easy to follow along.
3. Join an SEO Agency
You do not need to be a genius to know this.
If you want to learn and perfect your SEO skill then the best way to do is by joining as an intern in an SEO agency.
When you start working at an SEO agency it will place you in the middle of all the action and you will be able to learn faster.
You will be actually getting an opportunity to perform tasks like optimizing web pages, link building, analyzing performance of sites, right way to do keyword research, creating performance and growth reports, etc.
When you do all this tasks you will know exactly not only your strengths but also your weaknesses.
Also, you will learn how and what it takes to run an SEO agency.
You will also learn many other things like how to search for clients, how to make the right pitch, making them happy with over delivering of services and keeping them satisfied.
4. Know Your Strengths
When you are practicing SEO, you will come to know your strengths, all you have to do is focus on it and make sure to improve them until you perfect it.
Suppose if you love writing then focus on how to write SEO optimized blog content.
If you have the quality of making friends with people, basically if you are good at customer relationship then work om it an use this skill to get backlinks to your blog.
If you are good with data and stats, then focus on blog reports and performance of your site, improve that skill and sell it to others.
So always know your strengths, work on it and use it to accelerate your growth in the industry.
This will help you to get more positive results and that too more frequently.
5. Don’t Be Narrow Minded
I would suggest you to not just focus on SEO.
What do I mean by that?
Firstly, why do we do SEO for our site?
To rank higher on google.
And why do we want to rank higher on google?
Because we will get more traffic and thus more sales.
So its all about generating sales.
To do that you need to focus on creating content that your readers love to read, which will keep them engaged and convince them to buy your product.
To create engaging content you need to know about copy writing.
Your blog’s design should be responsive and work on all devices and browsers.
The design should be clean and easy to navigate.
To make your audience buy your product you need to be a good story teller.
You should know how to emotionally manipulate your readers (in a good way).
So do not just focus on SEO itself there are other things too that you need to do if you want to grow and make your blog successful.